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Product Manager

Department: 100500 MARKETING-WP
Location: Milwaukee, WI

JOB SUMMARY: The Product Manager is responsible for the product planning and execution throughout the product lifecycle, including: gathering and prioritizing product and customer requirements, defining the product vision, and working closely with engineering, sales, marketing, technical service and customer support to ensure revenue and customer satisfaction goals are met. The Product Manager's job also includes ensuring that the product supports the company's overall goals, both strategic and financial.  This position can be based in any of our 3 locations:  Milwaukee, WI; Rockland, ME; Madison Heights, MI.


  1. Manage the launch & maintenance of New Product & Current Product Offerings
  1. Manage the collection and analysis of “Voice-Of” various DD customers (Distributor, Customer), and the integration of that Voice into New Product and Current Product Offerings
  1. Train and develop product support among internal (RSM, CSR) and external (Distribution) sales force
  1. Lead responsibility in the accumulation of data for sales forecasts pertaining to Whole Goods and P&A
  1. Develop and maintain accurate Sales Program for Preseason and Inseason releases
  1. Develop and maintain accurate and strategically supported pricing structures for new and existing whole goods, service parts, and accessories
  1. Assist in the development and training of Product Marketing personnel, as well as Intercompany Departments, regarding Voice-of-Customer, 3P, and additional Product Development tools
  1. Coordinate the accumulation of, at a DD level, any Distributor and/or Customer Satisfaction Data & Indices, and the presentation of information to upper management
  1. Keep work area (tools, material and equipment) clean and orderly.
  1. Participate when feasible with teams formed to create continuous improvement efforts in systems and procedures.
  2. Follow Company safety rules; maintain safe work area and equipment. Promptly report or resolve any unsafe condition.
  1. Follow Company policies and procedures regarding work and conduct.




The requirements listed below are representative of the knowledge, skill and/or ability required to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Education: BA in Engineering, Marketing, or Business Administration; Master’s Degree Preferred. 2-5 years traditional multi-functional marketing, brand segment marketing management experience.

Communication Skills: Extraordinary presentation, writing, reporting, and communication skills. Team-oriented, able to work within a fast-paced matrix organization. Diversity skills to communicate with numerous outside agencies, publications and associations. Demonstrated project management expertise within a cross-functional team. Self-starter with excellent time management and prioritization skills.

Technical Skills: A basic understanding of structural, electrical, and hydraulic language and terminology to work closely with Innovations and effectively communicate product features, advantages and benefits to Sales organization, Advertising and prospective customers.

Computer Skills: Working knowledge of Windows based programs to include Microsoft Word, Excel, Access, PowerPoint and Outlook, as well as statistical analysis packages. Internet skills and understanding a must.

Mathematical Skills: Strong research and analytical skills, with statistical analysis capability. Data-driven and structured mindset. Business sense and emotional commitment to defend the best interests of the products and brands involved.

Reasoning Ability: Strong general business and strategic skills as it pertains to; Leading with vision, Championing change, Building teamwork, Analysis and problem-solving, Relationship-building, Business knowledge and understanding. Financial skills to assess and drive profitability. Demonstrated creativity and flexibility.

Physical Demands: Generally relatively light, but extensive travel required and extreme weather conditions could exist during photo shoots and VOC events. 30% - 40% domestic travel anticipated.

Work Environment: Office, but extreme weather conditions could exist during photo shoots and VOC events, shows and late nights. This position works closely with the sales, customer support, technical services, finance, credit, manufacturing and innovations organizations.

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